The best content Marketing Tools (30 tools that will move you to professionalism)

What is content marketing?

Content marketing is one of the most successful, and even most profitable, digital marketing methods ever. According to Statista; Content marketing revenues in 2026 are expected to reach $137 billion. But in fact, in the digital world, tools are very important, and so you will need to use effective content marketing tools to achieve your goals in the world of content marketing.

In this article, we share with you the best effective content marketing tools that will enable you to achieve your goals and achieve the best returns on investment from content marketing.

We will divide content marketing tools according to the purpose of use as follows:

Content marketing tools for writing and formatting.
Content marketing tools to get content ideas.
Content marketing tools for creating visual content.
Content marketing tools for content management.
Content marketing tools for analyzing content and measuring its performance.
Various other tools related to content marketing.

Now let's start reviewing the best tools that we have carefully selected in each of these sections:

First, tools for writing and correcting content

1. Microsoft Word

MS Word, or the famous Word tool, is the first tool in the field of content writing. The word “first” here is not only used to call this tool because it is one of the first tools for word processing or writing on the computer only, but also because of the advantages it offers in this field as well.

The tool contains a large number of useful tools that help organize written content for the purpose of publication or as text for a video clip. Also, through MS Word, you can save the content in a large number of formats such as PDF and modify it later.

in my opinion; The most important features of this tool in the field of content writing are the features it provides for linguistic and grammatical correction. The best content marketing tools are those that help create high-quality, error-free content, and that is what MS Word provides.

MS Word provides Proofreading Tools for all languages it supports writing in, including Arabic, of course. You can also adjust its settings to correct words and errors automatically without your intervention while writing.

MS Word gets many updates, including updates aimed at improving performance and others that add new tools. Newer versions of MS Word contain excellent features such as online use, cloud storage, and more.

2. Google Docs

I usually don't like to nominate two programs that do almost the same thing; However, Google Docs is superior to MS Word in some respects. Perhaps the most important element of superiority is the ease of sharing content with other users to review, modify, or even participate in writing it.

It is true that the sharing feature is present in the MS Word tool, but using it is not as easy as its counterpart in Google Docs. Sharing in the latter is easy and allows multiple users to write and edit the same file at the same time.

Also, since many people rely on Google services, this facilitates the process of sharing and accessing Google Docs files. MS Word allows only 5 people to share files unlike Google Docs which allows an unlimited number of people.

Everyone's favorite feature in Google Docs may be instant auto-save. MS Word users have suffered for years due to the lack of this feature. Imagine writing for hours and then forgetting to save what you wrote manually for one reason or another, so that all your effort is wasted.

Even after adding the auto-save feature in MS Word, it cannot be compared to the one in Google Docs in terms of efficiency and ease. The feature in the end automatically records any modification you have recorded immediately, and enables you to view it in the document history.

You can also export a file from Google Docs to MS Word, and work and modify it easily and without any significant change in formatting. However, exporting files from MS Word to Google Docs and trying to modify them using the latter does not go as smoothly.

3. Grammarly

The Grammarly tool is not primarily a tool intended for writing, but it is considered the best in the field of linguistic correction of foreign languages. The tool has a paid version and a free version, and frankly the free version is sufficient and is considered one of the best content marketing tools.

The Grammarly tool not only corrects linguistic writing errors, but it can correct grammatical errors and punctuation errors as well. The amazing feature is the word filters that the tool provides you to improve the appearance of the content that you are writing.

You can install the tool's add-on to work on any content you write through the browser. You can also install the tool on the computer you are using or your mobile phone, or you can copy the content and paste it into your account on the tool through the browser.

Read also: The most important books for learning content marketing (books that will put you among the professionals)

Secondly, tools for finding ideas for content and appropriate keywords

4. Ahrefs

The Ahrefs tool is ranked among the best content marketing tools by professionals in this field. We can add the Ahrefs tool in several other sections in this article, such as the sections for tools for improving content and measuring its performance, because of the excellent features it provides in both fields.

However, what makes us add it to this section is that it is considered the best tool for finding ideas for content and searching for keywords. The tool supports searching for keywords for topics in 171 countries and across 10 search engines.

Also the Ahrefs tool provides several other useful tools and features in this field, the most important of which are:

Estimated click rate for the keywords you search for (exclusive feature).
The main topic to which the keywords you are searching belong to.
The ability to make lists of the keywords you are searching for and classify them into categories.
Measure the difficulty of obtaining a high ranking in search results based on the keywords you intend to use.

This is of course unlike other tools that Ahrefs provides in other fields such as:

Improving search engine results (SEO).
Review website content.
Reviewing broken links (background and external) on websites.

The Ahrefs tool does not provide a free plan to use, but it does provide a free account with limited features. The account is called Ahrefs Webmaster Tools, and it provides several tools that enable you to monitor the performance of your site and search for a limited number of keywords.

As for paid plans, Ahrefs offers four plans whose monthly subscription price ranges from $99 to $999.

5. BuzzSumo

Buzzsumo is a content research, aggregation and analysis tool for social media platforms. The tool gives you the information you need to understand the top trending content online in a particular industry or topic, how your content is performing, and who's sharing it with your audience.

The tool also helps you determine who are the most popular and influential influencers in specific niches, as well as track competitors and analyze their content.

The tool also enables you to search for the best keywords on topics of interest to your audience.

Some believe that the power of the Buzzsumo tool is not equal to the Ahrefs tool in the field of content ideas and keywords. However, the tool provides an excellent number of tools that can be considered among the best content marketing tools ever.

The free plan gives you the ability to search 10 times a month for keywords for the content you write, and also provides a special tool called Content Ideas Generator, through which you can find new ideas in the field in which you specialize in writing content.

6. Google Trends

Well, we know that the Google Trends tool is considered a tool with modest capabilities when compared to tools such as Buzzsumo or Ahrefs, but nevertheless the tool provides a variety of useful properties and features that help in more than one way in the field of content writing.

Through the Google Trends tool, you can identify popular topics in your country, whether now or during different time periods. You can also know the search volume for keywords and create alerts for topics that interest you.

The Google Trends tool is excellent and free, so we have dedicated an entire article about the Google Trends tool explaining its benefits and how to use it. We recommend that you check it out.

Third, tools for creating visual content (photos and videos)

7. Canva

Canva is considered one of the best visual content marketing tools. The tool provides you with an endless number of tools that enable you to perform many tasks in the media field, from editing and modifying images to creating promotional videos.

The Canva tool is considered the ideal tool for beginners in the field of content creation on social media platforms due to its ease of use. If you need a tool to edit images for written content or create video clips with attractive effects, Canva is the best tool for this role.

Canva has more than 50,000 ready-to-use templates available in different sizes for social platforms. You can also upload images from your personal device to edit them.

Adobe Photoshop

Adobe Photoshop is a well-known tool for creating and editing images. The tool provides the latest technologies in this field in terms of color processing, correction, and artificial intelligence-powered image enhancement techniques.

Of course, there are tools that perform the same tasks as Adobe Photoshop, but they do not contain the same features. Also, the tool is considered the compass of this field, meaning that it is the first to add new features and tools in this field, and then the rest of the programs and tools follow.

There is no free version of the Adobe Photoshop tool available, but it provides a free trial period of 7 days. As for the paid plans, you can get the Adobe Photoshop tool within plans whose monthly subscription starts from $21.

Of course, if you love Adobe products, you should use the wonderful Premiere Pro tool to create and edit videos professionally.

9. DaVinci Resolve

DaVinci Resolve offers limitless video creation and editing possibilities. The tool is relied upon by the largest film effects and visual illusions companies in Hollywood for its efficiency in this field.

Now you may think that you need to pay thousands of dollars to get DaVinci Resolve, but surprisingly, the tool is completely free.

Here are the most important features that DaVinci Resolve provides in the field of creating and editing videos:

The ability to divide YouTube channel videos into chapters.
Ability to modify graphics to fit curved surfaces.
Facial modification and beautification tools.
The ability to create clips that fit the display sizes of social networking sites.
An artificial intelligence tool to remove annoying and unwanted sounds.
The ability to add a variety of subtitle file formats to your video clips.
An excellent tool for color correction and processing.

There is a paid version of the DaVinci Resolve tool that provides a greater number of features and tools in the field of creating visual content. However, the free version of the tool is considered more than suitable for all visual or image content makers, from beginners to professionals.

10. Google Analytics

Google Analytics is the perfect tool to measure the impact of other content marketing tools on your content marketing success. The tool gives you a set of tools that provide detailed real-time reports of everything that happens within your site.

The Google Analytics tool records users' visits to websites in general. We can say that the tool informs you of every detail regarding the time that visitors spent on your site, in addition to displaying all the details of these visitors, such as their country and the duration of their visit.

The tool provides many other advantages, but its most important advantage is that it is provided by Google and that it is free.

It is worth noting that Google provides many other great marketing tools that help you write, manage, and analyze your site’s content.

For example, but not limited to, there is the Keyword Planner tool to conduct keyword research, and there is Google Search Console to measure the performance of your site in the Google search engine and find out the technical problems that exist in it.

11. Yoast

Yoast is the best content marketing tool that helps improve content and helps get the best results from it. If you use WordPress to write and publish your content, the Yoast tool is indispensable to optimize this content in the best possible way.

Well, what does optimization mean or what is the role of the Yoast tool? This tool helps you write content that is compatible with search engine optimization or SEO rules easily, and without the need to have any technical expertise in this field.

Yoast enables you to do the following:

Preview content links and edit the words used in them.
Preview and edit the meta description of the pages.
Measure the number of times you use the keywords you chose in the content you write.
Use an indicator based on colors (red - yellow - green) to measure the extent to which your content complies with search engine optimization rules.

Providing advice and guidance while writing your content to comply with SEO rules.

The Yoast tool is easy to use and install on any WordPress site. There is also a free version that enables you to perform most of the previous tasks.

12. Hotjar

The Hotjar tool provides what Google Analytics does not provide in terms of visitor interaction with sites and with the content available on them specifically. The most important thing the tool offers in the field of measuring content performance is the heatmaps tool.

The role of this tool is to measure the extent of visitors’ interaction with website pages and show the interaction in an illustrative manner. The Hotjar tool uses colors to illustrate visitors' behavior with your site's content, each behavior with a specific color and shape in a similar way to representing hot areas on weather maps.

In this way, you can know the percentage of visitors who interacted with the new content that you recently started adding to your site. You can also discover the pages that visitors completely ignore, or the sections that receive little attention from them and which of them clicked the new contact button.

Don't worry, you will not have to choose between the Hotjar tool and the Google Analytics tool, as you can use both at the same time, and you can also link the two tools together to obtain a greater scope of information about your site.

Finally, the Hotjar tool provides a free usage plan suitable for beginners and medium sites in the field of content creation. As for large sites and corporate sites, the tool has a variety of plans that provide excellent features with a monthly subscription starting from $32.

13. SEMrush

Semrush does a job that few other tools do. The tool's primary function is to help website owners and content creators rank high on the SERP search results pages.

The tool provides its users with a huge amount of visitor interaction data with sites that is distinct and not available in any other tool. Based on this data, the tool provides instructions that will improve the ranking of the content of these sites so that they rank highly when searched for.

The Semrush tool also provides a large number of useful tools in the field of SEO. In other words, subscribing to this tool will help you develop the content you create and your site in general in two fields at once.

There are no free versions of Semrush available, but you can try some of their paid plans for only 7 days.

The lowest price plan offered by the Semrush tool, its monthly subscription, is $120. Professionals in the field of content marketing believe that the tool’s paid plans provide a high rate of investment, or in other words, they help significantly increase the profits of the sites that use it.

14.Moz

MOZ tool is an integrated tool in the field of SEO, as it provides the following in this field:

Review the site to search for errors related to the field of SEO and provide advice and instructions that help solve them.
Tracking the ranking of websites globally and comparing them to similar websites in the same field.
Analyze the quality of backlinks used in site content.
Conduct careful keyword research for the field of content you are publishing.
Analyzing the site's ranking in search engine page results.
The ability to create detailed reports on an aspect of your site and its performance.

There is no free version of the MOZ tool available, but you can use the free add-on that it provides for the browser. The add-on, of course, will not give you all the features of the basic tool, but it is still very useful in the field of SEO.
The MOZ tool also provides a free trial period for its Medium plan, whose monthly subscription price is $179, while the tool’s other paid plans range in price from $99 to $599.

Fourth: Content management tools

15. Buffer

You can use the Buffer platform to create, schedule and publish your brand content across social media platforms. The platform enables you to publish according to the times that best suit your audience or the times of your choice throughout the day.

The platform also enables you to get extensive analysis of the performance of your content.

16. Schedule

CoSchedule is one of the most popular smart marketing platforms. CoScheule enables you to organize and manage all your marketing activities from one place, including, of course, manage, publish and analyze content.

The platform also enables you to manage the frameworks and procedures of work within your team and share files and documents easily without the need to use third parties, and all of this certainly means higher efficiency and speed.

17. Trello

Trello is the perfect tool for organizing content topics that you write, whether alone or within a team. Content marketing may include writing on many topics and fields, and the tool is considered the best content marketing tool that can organize and arrange the latter.

Trello uses a board-based design to display and divide tasks. It also provides the ability to add the percentage of your progress on each task. As a marketer who relies on content to market products and services, you usually work on several ideas at the same time, and each idea has different requirements.

Let us assume that you are marketing a product through written content. The process of writing this content may go through several stages that need to be divided. There is a special stage for reviewing the product itself, then experimenting with its use, followed by a stage of discovering its defects or advantages, or even testing it under specific conditions.

Through Trello, you can divide the writing process or even the brainstorming stage that precedes it into stages that suit you. You can specify the end date for each stage or the end date for writing the entire content. You can also divide the roles between you and your work team and communicate with them.

Trello also alerts you through its application and via email about updates made to the projects you are working on. Finally, the tool reminds you of the approaching completion date of the projects or tasks you are working on.

18. ClickUp

At first glance, you may think that the difference between the ClickUp tool and the Trello tool is simple, but this is not true. ClickUp has a huge number of features and tools already added to it, unlike Trello, which may need external tools to perform some tasks.

ClickUp is characterized by flexibility in customization and use to suit any form or format you use in writing content. ClickUp also contains excellent options and tools in the field of automation, which saves a lot of time and effort.

ClickUp provides the best content marketing tools through which you can:

Divide the stages of content writing.
Divide the stages of designing the media that you will add to the content (images, videos, etc.).
Create a list of tasks and modify the status of each task (finished, in preparation, pending completion of other tasks, and so on).

Finally, ClickUp provides several tools that enable you to organize your ideas for writing content online with your team as if you were physically present with them. These tools include:

The ability to communicate and chat with them directly.
Create a virtual whiteboard to display and share ideas.
A control panel that enables you to monitor and review tasks and see the status of each task.

Tools like Trello and ClickUp are the best content marketing tools if you work in a team. However, if you are writing and creating the content yourself; Both of them are useful in organizing your content ideas, and measuring your progress in writing each part of it perfectly.
Sixth, various other content marketing tools

19. Feedly

Feedly is basically an application that collects content and news from electronic sources for the user to edit and share with others. Feedly is one of the best RSS tools, with millions of users and an endless amount of content.

You can take advantage of this tool by adding articles, blogs, and sites that interest you to stay informed of the latest news and updates and get inspired by new ideas for your content.

20. Flipboard

Flipboard collects stories and news that are happening right now, and you can use it to see the latest trending events and trends, which can definitely give you creative ideas to write about.

Read also: A study of 5 cases that demonstrate the power of content marketing and its effectiveness

21. Rebrandly

This is the most advanced tool for creating shortened, personalized links and URLs for your content. This tool enables you to place your brand name on shortened links, which in turn increases the click-through rate to 39% of regular links, and gives your company an opportunity to be visible and gain the reader’s trust.

Fifth: The most popular content analysis tools

Peter Drucker, considered the father of modern business management, said: “You can't manage what you can't measure.” When it comes to content marketing, the best way to manage campaigns is to define your Key Performance Indicators using the right content analysis tools before you pull the trigger.

Collecting and sorting information is critical to developing meaningful content marketing metrics. You need a way to accurately track traffic and monitor user behavior. Fortunately, there are many content analytics tools on the market to help you identify, collect, decode, report, and act on relevant content marketing metrics.

22. Google Analytics

Google Analytics is the premier analytics tool used by marketers to track page and site performance. Once you add Google Analytics to your website, each page receives a code that places a cookie in each site visitor's browser. Every time a visitor lands on a page, Google Analytics captures information about the interaction and fills out a report. Therefore, it is one of the best content analysis tools.

Using Google Analytics, you can easily determine:

How many pages receive visits.
Pages – including landing pages – receive results.
What browser visitors use.
What type of device visitors are using to access your site.
What specific activities is the user engaged in on any given page (e.g. Did they fill out a form? Follow a link?).
What purchasing behavior do users engage in (e.g. what products did they buy? how much money did they spend? how many abandoned carts?).

23. Google Tag Manager

Google Tag Manager is a content analytics tool – a piece of JavaScript code – that allows you to collect specific information about the people who view your site's content and their behaviors. Tags respond to triggers – user behaviors – collected by Google Tag Manager in easy-to-access reports.

With GTM, you can easily create tags and embed them on your site. GTM makes it easy to dig deeper into your analytics to retrieve useful metrics about user behavior.

Examples of the type of user behavior you can track using GTM include:

Distinguish the number of visitors who reached a specific page, the type of content they accessed, and whether they interacted with all of the page or only part of it.
Determine whether the user clicked or hovered over any specific HTML elements, such as buttons or axis marks connected, for example, to an image or a particular set of text.
Monitor users who register on your site and for what reason.
Track buyer behavior related to shopping cart actions and purchase confirmation.

24. Adobe Analytics

Adobe Analytics is another marketing attribution software content analytics tool that tracks customer engagement and helps determine content performance. Its primary purpose is to enhance marketing metrics analysis by collecting and measuring user behavior, particularly how specific content or marketing touchpoints impact page performance.

With Adobe Analytics, you can:

Track unique location and page visitors.
Engage in customizing measurement parameters, such as page depth, session length, bounce rate, shopping cart behavior, and time spent per visit.
Increase accuracy in measurement with built-in data deduplication function.
Filter and weight the metrics you track to determine relevance and inform content and other digital marketing decisions.

25. Amplitude program

Amplitude is a self-service analytics platform within self-described content analytics tools that allows users to dig deep into their data to gain insight into customer behavior.

Geared towards app developers, the software allows users to:

Customize dashboards and charts.
Develop product strategy.
Improve user engagement.
Improve conversion rates.
Help retain customers.

26. Heap program

Heap focuses on analysis more than just collecting raw data like other content analysis tools. Its software aims to provide a complete view of user engagement, going beyond the “what” of user behavior — page views and time spent on the site — to “why” engagement metrics that take analysis to a more granular level.

It does this by:

Automatically capture clicks and field changes.
Capture form interactions.
Track users across devices, platforms, and channels.
Provide insight into how customers actually use the site.
Analysis of retention drivers.

27. Mixpanel program

Mixpanel Analytics allows users to focus on why certain content is trending by providing real-time data on how people are using the product. This is different from most content analysis tools. It provides:

A/B testing within the app.
User questionnaire forms within the application.
User interaction and retention rate measurement.
Create and track key events, such as account and profile creation and messages sent.
Set and track vital KPIs.

28. Crazy Egg program

Crazy Egg brings Google Analytics and personal closer together by offering a tool to define parameters and solve problems unlike the rest of the content analysis tools. For example, you can monitor user behavior with a heat mapping tool that helps you dig deeper into Google Analytics data.

You can also monitor users through recorded sessions that allow you to monitor actual interactions with your site, so you can identify what users are doing and gain insight into how they interact with each element of your content.

Crazy Egg allows you to:

Identify navigation problems and glitches.
See how people react when you go out.
Segment your audience into evil*** Search – for example, new user, mobile user, email campaign visitors – to get deeper insights.
Track CTA responses.
Sort content according to customer interest.
Participate in A/B testing.

29. Decibel program

Decibel focuses on analytics relevant to measuring content marketing success unlike other content analytics tools, and offers replays of recorded sessions and heat maps to help visualize user behavior.

Its Digital Experience Score analyzes each visitor's online experience, identifying issues that impact engagement and conversion rates.

Decibel allows users to:

Focus on relevant data through segmentation.
Get insights into how both new visitors and returning users interact with forms, including when and why forms are abandoned.
Identify and address issues affecting site performance and user experience.

30. Hotjar program

Hotjar's web analytics is geared toward marketers, product managers, and UX designers looking to go beyond data collection and analysis to real-time visitor feedback unlike the rest of the content analysis tools.

Besides giving users the opportunity to review recordings of visitor clicks, taps and mouse movements, Hotjar makes it easy for website visitors to report on their experiences by:

Customizable behavior triggers to target questions to visitors using flexible question logic.
Easy-to-access survey delivery systems.
Ways for visitors to provide immediate visual feedback.

If your analytics are in place, you can measure effectiveness during your rollout and throughout your campaign, and pivot to new strategies whenever necessary.

Conclusion

In this article, we have chosen for you a group of the best tools for content marketing in its various aspects. Of course, there are other excellent tools in this field, but we were keen to mention the best and most used tools by professionals in this field.

Now, remember that the only way to find the most suitable tool for you is to know exactly what your project needs and the strengths and weaknesses of its marketing aspect, and then search for a content marketing tool that supports these marketing efforts.

Do you know tools that can be classified among the best content marketing tools? Share with us the names of these tools and your experience with them in the comments

The best content Marketing Tools (30 tools that will move you to professionalism)