improvement SEO Search engines Optimization | Comprehensive SEO course
Article Content
- What is SEO?
- How does Search Engine Optimization work?
- What is the importance of search engine optimization?
- How do search engines work?
- Improving On-Page SEO
- Technical SEO improvement
- Improving Off-Page SEO
- What are the best SEO tools?
- SEO for mobile
- How to become an SEO expert?
- What is the difference between SEO and SEM?
- What is the difference between Black Hat SEO and White Hat SEO?
- How to earn Featured Snippets?
- The most frequently asked questions in SEO
Are you wondering about SEO? We will show you the article about Search Engine Optimization, and explain on-page SEO optimization, Off-Page SEO optimization, and Technical SEO, so that you can make a correct SEO plan for your site like experts that will help you rank at the top of search results.
The SEO guide for beginners that we present will help you understand the meaning of the word SEO, learn about improving YouTube SEO, and the importance of the GenRank tool for improving SEO. Although the world of SEO is constantly changing, there are basics of search engine optimization (SEO) that we must know.
What is SEO?
SEO is a word that is an abbreviation of the term “Search Engine Optimization,” which is all the optimization work that is performed on websites, to increase their visibility and raise the ranking of their pages in the results of various search engines such as Google, Bing, and others.
SEO includes many things, such as the method of searching for keywords, creating strong content that is understandable to search engines, building links, and other factors that we will learn about in detail, from finding keywords to preparing your site so that it becomes eligible to appear in search engines.
Since Google owns about 90% of searches on the web, we always strive to improve its results in particular over other search engines.
How does Search Engine Optimization work?
As we mentioned, the meaning of SEO is search engine optimization, meaning that you do several things to put your site in the highest possible ranking in search engines, in order to get many organic visits from the search results.
It should be known that Google is constantly updating its search algorithms, which makes the search engine optimization process a fierce battle that always requires being connected to all updates in the world of SEO and knowing everything new.
We usually see a recurring question from beginners in the world of SEO, which is, “What is the most important factor in SEO?” Is there really one factor that is superior to the other? The answer is no. Mostly all factors are important to achieve success, and we should not ignore one of them in exchange for the other.
It is important to believe that SEO strategies are constantly changing, and what is used today may not be used in a month, but as they say “content is the king”, high-quality content always wins even as search engine algorithms and strategies change, so we always help you create strong content that is understandable to the reader and various search engines, giving you the advantage of constantly updating your keyword analysis.
What is the importance of search engine optimization?
Now, why is it necessary to improve search engines? We must know that people are searching for every information on the Internet, and search is no longer limited to computers only, not even mobile phones, but rather they are searching through watches, even glasses, and other things advanced smart devices on the market.
Since search is important to people in its various forms, whether voice, regular search, or even on YouTube, making improvements to the site is very important in order to increase its appearance in people’s search results. With the continued development of technology and the emergence of different new devices that people can search from, the search itself will remain constant as it is. Therefore, you must always continue to make improvements, so that you can reach the first search results among users.
Therefore, the importance of search engine optimization is that it brings you free visits to your site, as long as you prepare outstanding content that meets the user’s needs and achieve the various SEO factors.
How do search engines work?
To understand SEO, we must understand how search engines work. Search engines review millions of web pages every day, in order to provide the appropriate information for each search. Their goal is to provide the best results for different search queries.
Initially, when a topic, article, or even video is published on the web, Google and other search engines crawl these pages to collect data about them, then index them to be within the search engine index to be retrieved when they are needed.
When someone performs a search, search engines search for the best result from the web page index by using their own algorithms and displaying it to the user, so make sure it is on the first pages.
What are SEO factors?
Search Engine Optimization is divided into 3 stages:
- On-Page SEO
- Technical SEO
- Off-Page SEO
Improving On-Page SEO
On-Page SEO is a term that means improving internal website SEO. It is one of the most important and easy things at the same time, which you can control and adjust as long as you know how it works correctly, and at the same time it does not require technical prowess in implementation. It optimizes your titles, HTML tags (title and meta), as well as images.
If you are proficient in writing and have a simple knowledge of basic website modifications, then after reading the following lines you will be able to prepare your website’s internal SEO “On Page SEO” yourself very easily without the need for an SEO expert.
The importance of “On Page SEO” lies in helping search engines understand your site, its content, and identify topics relevant to the user’s search on the web, so if you put an effort into on-page strategies, you will see an increase in traffic and an increase in your presence in search, and you can also do Featured excerpts as well.
Some may think that adjusting internal SEO “Optimize On Page SEO” is limited to distributing keywords here and there, but the topic is very different from this concept. This guide will guide you to the most important practices on the website, with the aim of increasing the website’s ranking and your free organic traffic. .
What are the most important factors for improving internal SEO (on-page SEO):
- Keywords
- Content
- E‑A-T SEO
- Improve the title tag
- Page Description Meta Description
- Improve photos
- Internal links
We will explain these elements to you in a simplified manner as follows:
1. Keywords (keywords)
You definitely want to learn about the basics of good keyword research and analysis. Despite the constant updates in the SEO process, keyword research remains one of the most basic SEO tasks.
What are keywords?
A keyword is what a person types on various search engines to search for something. For example, when you write “iPhone 13 specifications,” this is called a keyword even though it contains 4 words and not one word.
What is the keyword research process?
It is the process of discovering and identifying the most important words for a specific website. If you can exploit the chosen keywords in a professional manner, know that you will build a solid foundation for your site and for the search engine optimization process.
How to choose keywords?
You can search for keywords using free SEO tools, most notably Google ADS and GuinRank, and paid tools such as Ahrefs and SEMrush. Since Google is the most popular, most search engine optimization (SEO) professionals first resort to Google Keyword Planner. .
When starting a new website, long-tail words are usually targeted first, for ease of competition and ranking. Here is how to find words and how to use them?
According to “Think with Google”:
“The long tail could provide an untapped opportunity to connect with potential customers. Invest in these areas and see volumes grow.”
That is, long-tail search words have become an important opportunity to obtain customers and increase the traffic rate.
What are long-tail keywords?
They are search terms that primarily target and serve the searcher's intent. The search rate for them is usually low, as is the competition, but they can have a huge traffic rate.
For example, the searcher who searches for “buy an iPhone from the American Apple website” indicates here that the searcher’s intention is clear to buy from the American Apple website specifically, but if he searches with the word “buy an iPhone,” here the searcher’s intention is less clear than with the long-tailed word.
I can be certain that if you open the “Google search console” and look at the search words found in the search results, you will find that most of the phrases and terms that people search with are long-tail phrases, according to an analysis of the famous “Backlinko” site for about 306 million keywords, 91.8% of the total search queries are long-tail words. If you are thinking about building a website and making a content plan, you should start with long-tail words that are easy to compete with, to gain visitor traffic to your site.
How do you search for it?
Don't worry, discovering and searching for words is very easy, and you can make a list of important words using several simple steps:
First: Use a keyword planning tool to create a list of the initial keywords that you use, but try to stay away from “Google AdWords”, although it is free and excellent for developing a list of commercial terms to target, it deliberately stays away from long terms with low search volume. Which makes it not very useful for our purposes but more suitable for advertisers.
Use the GuinRank or SEMrush tool. When you put a word for analysis in one of the tools, sort the result of the analysis and make a list of words that are more than 3 words long, so you have a large list. Also, in SEMrush you can specify “very easy” for ease of competition.
You can go deeper into keyword research through our article “Your Guide to Keyword Research”
It is possible to use the “GuinRank Extension” extension for the browser. When you search for a word, it gives you all the long words related to it next to the search results, as in the picture.
Get rid of any words that do not serve the searcher’s intent, and now build content based on the words you have chosen. For example, if you target the word “infant nutrition,” your list of targeted words will become as follows:
"Infant feeding schedule from the first month to the fifth month"
"Feeding a baby in the sixth month."
"Feeding schedule for a 12-month-old baby."
Did you get the idea?
Let's move on to the next element, which is writing content on your chosen list of words.
2. Content
Content is king in the world of SEO, and it is the most important part that your site should feature. There is no doubt that “GenRank,” the content kings tool, will help you build strong content that is understandable to search engines. After you decide on the word you are using, analyze it on the tool. The tool will provide you with:
- The most important words you use in the article.
- The most important titles you use,
- Monitor competitors' websites, learn about their content, and know each competitor's "standard score" so that you can obtain a higher score to rank at the top of search results.
Simply put, GenRank will provide you with the requirements for high-quality content, in addition to ensuring leadership at the same time.
What is high-quality content?
It should be noted that the backbone of SEO is content. Writing high-quality content is the most important step in the optimization process, and when this step is successfully achieved, achieving the rest of the factors becomes very easy.
When writing your content on GenRank, you must pay attention to distributing keywords correctly within the context of the content, use relevant related words, pay attention to clear titles that familiarize search engines with your content, and avoid rephrasing articles. You must pay attention to these points:
- Include keywords in the description and title to encourage the searcher to click on your pages.
- Pay attention to the “meta” description of the article, preferably 150 characters.
- Do not use filler to lengthen the content. It is preferable for the content to be clear and concise.
- Pay attention to creating internal links within the content to relevant topics within your site.
The important part is to add the questions that answer the researchers’ queries, to get a distinctive snippet, as we will explain in the following lines.
Why write your content on GenRank?
The answer is simple. There are thousands of articles that were written on websites, but they were not seen or gained traffic, because they did not rank on any search engine. On the other hand, by using Gene Rank, you can write search engine-friendly content that competes on the first pages and attracts visitor traffic to the site.
Also, the tools that the tool provides you with, such as (keyword analyzer, page analyzer, comparing pages), prepare your content for you before writing, by analyzing a word to find out competitors’ content, and comparing leaderboard pages. Writing is the last stage in content, so if you use GuinRank tools correctly, After writing the content, the artificial intelligence will read your word and recognize it easily.
You can learn more about the tools and their use from the article “Explaining the Gene Rank Tool.”
Now let us learn about the outline for writing the article, which is as follows:
- Search for the keyword and analyze it on GeneRank.
- Determine the intention of the researcher, i.e. writing an article that serves the intention of the research.
- Format the topic and determine the subtitles you will write about.
- Write a rough draft of the article.
- When writing, write in a conversational style as if you are speaking to the target audience, and do not use complex sentences.
- Don't forget to include optimized and compressed images to enhance the content.
In the end, read the content of the page before publishing it, and always be sure to produce content that is compatible with SEO and at the same time rich in information and in a style that is pleasing to the reader.
With these steps, you can write articles in a professional manner. However, if you are one of those who rely on rephrasing the content, you must review our article “Secrets of Rephrasing Articles.”
3. E‑A-T SEO
It is a statement of Google's confidence in the site. It is an evaluation process for the site and the content creator. When you create high-quality content, you will be ranked highly by Google, which Google considers a reward for site owners that provide the best reliable, valuable content.
The evaluation is carried out using various criteria, including your experience and the reputation of your site within the results of searches. The continued entry of users to the site to obtain specific accurate information means that you are a source of trust. This also includes your citing in the content of your site trustworthy sources, so E‑A-T SEO must be one of the considerations in your strategy. Optimize your search engines.
4. Improve the Title Tag
The title of each page on the website is important in the process of improving the site’s internal SEO (On-Page SEO). Improving it, along with other optimization factors, contributes to influencing users in search engines to click on the link. The more it is attractive and relevant to the topic, the more it encourages the searcher to click. And enter the page.
The most important factors to consider when optimizing your title tag:
Make sure that the title is not duplicated. It is preferable to make a plan in advance with keywords and titles in order to avoid repetition, because if you do that you will face problems in webmaster reports such as Google Search Console, stating that search engines have ignored these titles and are on pages excluded from search due to the presence of similar content. .
If you have duplicate tags within your site, add custom tags to your SEO plan, and be sure to craft optimized titles.
2- Taking into account the researcher’s intention:
Knowing what users are searching for on search engines, and how they formulate search words, is crucial to you when crafting the main page title, because the goal of the title is to match the wording used by the searcher as long as the content of your page meets the result of his search.
Keep in mind when writing the title tag that Google limits the title to about 70 characters, so it is best not to exceed these number of characters.
4- Use Portent's SERP Preview Tool to preview the title and link.
5. Page Meta Description
The meta description of the page is very important, as it is an html tag that provides the searcher and search engines with a simple summary of what the page content is about, and it appears below the main title of the page in the search results.
There is usually confusion among some people about the meta description and the search snippet. The meta description is what we mentioned in the previous paragraph, while the snippet is a description that Google chooses for your page. It may be the description that you created or a specific paragraph that gained Google’s approval so it displayed it, and in this article you will find an explanation. Featured excerpt below.
The importance of paying attention to description
Increasing the click-through rate (CTR) in SERPs: Let us admit that Google stated that it no longer cares about it as much as it used to in the ranking process, but paying attention to creating an attractive meta description for the page that attracts the attention of the searcher, works to increase the click-through rate and thus traffic and thus profit, especially if you are ranked first. Three results and the click-through rate is weak. In this case, improving the title and description has become inevitable.
How do you write a meta description in an improved way?
1- Use Gene Rank:
When you analyze the keyword on GenRank, the tool gives you excellent suggestions for the description. Use it to create a description that does not exceed 160 characters.
2- Use the SEOQuake Google Chrome browser extension:
Through it, you can monitor your competitors easily. The addition allows you to create a spreadsheet in an Excel file that includes a record of your competitors so that you can monitor them easily and at a very low cost.
3- Distinctive meta description:
Formulate your meta descriptions in a unique and non-duplicate style. Do not use descriptions from other sites or pages. Also, the more the description takes into account search intent better than any other result that appears, the more you will simply win the click.
4- Include keywords:
Include the keyword and related words within the meta description.
Please note that writing a distinctive meta description will not contribute to your ranking in the search engine, but you should write the description with the aim of improving the user experience, which will contribute to gaining trust with search engines. As we mentioned, a description that encourages users to click is important to increase clicks and traffic. on the site.
6. Improve photos
First I will ask you where you get the images for your content? How do you use them within the article? Many people take images from various sites and upload them and include them directly within the content. Is this true? The answer is no. This does not benefit search engine optimization for images. We will show you the importance and method of search engine optimization for images.
Preparing images for search engines is very important, as it contributes to improving the user experience, which has become the most important thing that Google cares about in recent updates, and loading website pages faster.
How to add enhanced images to the website?
You must do the following:
1- Choose a suitable format:
There is no doubt that the PNG format is the highest quality, but it takes a large size, while the jpeg format is lower in quality and size and is the most widely used.
2- Image compression:
Many programs can be used for this process, and websites can also be used to do this. Images constitute, on average, 21% of the total web page, so they must be compressed before uploading them. You can use the iloveimg website or the tinypng website.
3- Create unique images:
Create images for your website that have not been used by any other website. This, as we said, contributes to improving the user experience, and you can use the Canva website.
4- Naming pictures:
The image must be identified with its own name that includes the keyword of the page, and naming images alerts Google and other search engine crawling robots to the content of the image.
5- Writing alternative text:
Writing a description of the image as an important alternative text for on-page SEO. Improved images help you get a better ranking in the search engine after linking them to keywords.
6- Images compatible with phone:
It is necessary to use images that are compatible with mobile phones, as the percentage of searches from the phone has become much greater than searches from desktop devices, and this will also contribute to improving the user experience.
7- Add your photos to the sitemap:
Having your images in a sitemap greatly increases the chances of search engines crawling and indexing your images, thus making the images visible to search engines resulting in increased site traffic.
If you use WordPress, the Yoast SEO plugin offers a convenient solution for an image sitemap.
Optimizing images is not something to be taken lightly. With the advancement in digital search technologies, media has become of great importance. If you follow the previous instructions, you will definitely find the best results for your site.
7. Improving internal links (internal backlinks)
Another important thing in search engine optimization is “Search Engine Optimization”. For a long time, Google has been using links as an important ranking factor. Links are internal links (links between pages on your website) and external links (links that come from other websites or From a different domain).
What is the importance of backlinks to improve SEO?
The links that you add to the website pages represent a source of trust and credibility. When you place links related to the topic or external links that contain information that complements your content, there is trust and credibility and it also makes Google trust you.
The ranking of these pages containing fake links can be affected by several ranking factors that monitor the quality of links, as well as Google algorithm updates.
In order to get natural links, the site needs high-quality, trustworthy content, and as we mentioned above, you can achieve this with GenRank.
What are internal links (internal backlinks)?
Internal links are links from one article page to another article on the same domain. When used strategically, they contribute to improving SEO and enhancing the site’s performance in general.
How important are internal links for SEO?
Simply put, when you create new content, you should link the new page to an old, related page, to help crawling robots discover your new content.
It helps keep the visitor on the site for a longer period, so that he moves from one article to another within your site.
It improves the increase in visits to some pages, as you can add an internal link to one of the articles, which does not receive visits, within a leading article, so visitors will go to it.
In the world of SEO, pages that do not have any internal backlinks are dead pages, so the pages of the site must be linked.
The bottom line is that real links and fake links are like a friend, so be sure to choose your friends carefully.
Technical SEO improvement
You may be wondering what the term "technical SEO" means? It is a term that means improving the technical elements of the site to ensure that crawling robots can access and index the site's pages. Its importance lies in creating a website that is understandable to search engines, which ensures quick indexing and a high chance of ranking in search results.
What are the factors for improving technical SEO?
Technical improvement is one of the basics in the world of SEO, and is no less important than improving internal SEO. Technical improvement includes site speed, choosing the appropriate hosting, xml sitemaps, as well as custom header tags and the robots file.
More simply, it is preparing the site for crawling, indexing, and excellent performance.
- Choosing hosting
- Optimize URLs
- Use XML maps
- Meta Robots and Robots.txt tags
- Use HTTPS
- Improving site speed
We will explain these elements to you in a simplified manner as follows:
1. Choose hosting
There are many forms of websites and content management systems, and perhaps the most common of them are Blogger and WordPress. If you are on the Blogger system, you do not need hosting, as you enjoy free hosting on Google’s servers, where the strongest protection system is and there are no problems here for hosting.
If you are on any other content management system, such as WordPress, you will undoubtedly need hosting.
Choosing the appropriate hosting will bring you many benefits, the most important of which is preventing server errors and page connection timeouts. Also, slow hosting makes the user bounce back to Google again quickly, which gives a high bounce rate that does not benefit the user experience.
If you want hosting that meets SEO requirements and helps you improve search engines, you should follow the following instructions: How do you choose the best website hosting?
High uptime guarantee:
You should choose a hosting that guarantees you at least 99.9% uptime, but beware of fake advertisements. Before choosing hosting, be sure to know the actual reviews from users, and users’ opinions of the service, and we recommend FastComet to you, as it has gained the approval of many in the recent period.
Server location:
There is no doubt that reserving hosting in the same country is better than reserving web hosting in a place far away from you.
Possibility of making backup copies:
An important feature, and you must ask in advance, whether the hosting makes backup copies of your site automatically or at an additional cost, as if any error occurs, there is a solution at the server so you do not lose your files.
SSL Certificate:
Ensure that the hosting provides an SSL certificate to ensure your site is always secure, and most companies provide it completely free of charge.
Support Team:
It is the most important point that if the site crashes at any time, it must be repaired immediately, so the technical support team must be present 7 days a week, around the clock.
Be careful to choose a hosting that suits your site from the beginning.
2. Optimize URLs
Many people think that URLs are not important, but URL structure is very important for SEO. It may seem less important than the title tag, but URL optimization can be a powerful tool in SEO.
Here are some important points for URL configuration:
Use an accurate keyword that serves the search intent, that is, you should choose the word that is most relevant to the users searching for the content.
Don't overdo it with keywords in the URL. Keywords in the URL may be a ranking factor, but based on Googlers, they are very secondary.
Write URLs in simple, lowercase letters, such as “best-nike-shoes” or “best-nike-shoes.”
Use hyphens (-), not underscores (_).
Avoid adding a year date to the title, so you can use the same URL year after year after updating the content.
Please note that URLs are a convenient way to inform a potential visitor about what a web page is about, and although Google does not display URLs in the SERPs, other popular search engines such as Bing still display them.
It should be noted that a URL is a simple, somewhat overlooked SEO practice, but it can help your pages rank.
3. Use XML maps
Here's everything you need to know about creating and properly optimizing XML sitemaps to improve indexing, according to the latest updates in Search Engine Optimization.
What are xml maps?
An XML sitemap simply means a list of your website's URLs on the Internet, which tells the search engine what content is available on your site, and makes it easier to crawl and access.
Why is it necessary to make a map?
The importance of making a sitemap is that Google, or any search engine, will not be able to rank your pages without indexing them first, and making a map of your site gives crawling robots access to your site.
There is more than one format for xml maps, but what is it that you really need for Search Engine Optimization? In order for search engines to find every one of your sitemaps at once, you will need:
To submit your sitemap index to Google Search Console and Bing webmaster tools.
Include only SEO-relevant pages in your XML maps.
How to submit a sitemap to Google?
If you set it up manually, it will usually look like this: “domain.com/sitemap.xml”, but if you use a plugin such as “Rank Math or Yoast SEO”, the plugin will create your map, and then go to Google. Search Console > Sitemaps > and paste the map name > Click “Submit”.
Please note that after submitting the map successfully, you must follow the coverage reports on Google Search Console to solve any problem related to index coverage and address the reasons for exclusion of the submitted pages. Through our website, you will learn about everything related to the sitemap in detail. You can also read our special article. With Google Search Console.
You can verify the existence of a sitemap file by searching for it in Screaming Frog, or check it in your browser by adding "sitemap.xml" or "sitemap.html" to the site URL.
Also be sure to check out the Sitemaps section in Google Search Console.
It will tell you if a sitemap has been previously submitted, how many URLs have been indexed successfully, and if there are any other issues.
4. Meta Robots and Robots.txt tags
A bot file is a file you create to tell search engine crawling bots what to crawl, for example Google bot.
Setting meta tags for crawlers and “robots.txt” files is important in improving SEO. Robot files direct robots to crawl the entire site. Having a robots.txt file on a site is a good way to verify its integrity. A robot file can turn it on or off. The performance of the website in search results, so it is necessary to ensure that it is working properly.
You can find a site's robots.txt file by adding /robots.txt after the web address like this:
"www.mywebsite.com/robots.txt"
What are the basics of how a robot file works?
Creating the file correctly is very important in the search engine optimization process, because search engines will crawl based on what you tell them in the site's robot file.
The most important basics that you should take into account when creating the file:
"User-agent: * — "This is the first line in the robots.txt file, which tells crawling robots what you want them to crawl on your site, and the asterisk is a symbol that tells all crawling spiders this.
"User-agent: Googlebot — " What you want google's crawler to crawl.
"Disallow:/—"Prevents all crawlers from crawling the entire site.
"Disallow: —" This allows all crawlers to crawl the entire site.
"Disallow: /images/ — " tells bots to ignore all your website images.
You can use the Yoast SEO plugin to create a robot file on WordPress, and SEMrush provides a great example of how to format the “robots.txt” file in an optimized way, which looks like this: User-agent → Disallow → Allow → Host → Sitemap. This allows search engine spiders to access categories and web pages in order.
5. Use HTTPS
We always see recommendations about using HTTPS and not HTTP, but we do not know why. Simply put, using the site’s secure mode is very useful in search engine optimization, for the following reasons:
https mode provides complete security for visitors, their data, accounts, and the website as well, and thus a better user experience.
Improving the site's ranking in search engines. Google has confirmed that sites with a secure connection have priority in search results for http.
Using HTTPS helps reduce bad advertising practices and increase traffic.
How to convert from http to https
Install an SSL certificate, most hosts offer it for free and on Blogger you enjoy secure Google hosting.
Update the domain to point to HTTPS.
Redirect all HTTP pages to HTTPS.
Re-verify ownership in Google Search Console
Resubmit your sitemap to webmasters again with the new link.
Update robots.txt file.
Update your settings in Google Analytics.
You can get a free SSL certificate from lets encrypt if your hosting does not provide it for free. If you do not know how to install it, ask the hosting technical support to install it and they will do so.
6. Improve site page speed
Improving website speed at the present time is one of the most important decisive factors in digital marketing. Unfortunately, many websites suffer from slow pages. Page speed affects many things, including the amount of time a visitor spends on your website, which results in a weakness in your potential profits. Website loading speed affects organic search ranking and pay-per-click costs.
Therefore, you must work to increase the speed of your website, in order to improve its performance.
The most important steps and methods to speed up websites:
Get rid of slow shared hosting:
Using slow hosting is like entering a tidy and beautiful home, but it contains an annoying child that makes you end your visit quickly. That is, if your website is optimized for all factors with slow hosting, then you are actually harming your website.
Minimize HTML, CSS and JavaScript:
Minimize or delete plugins that load JavaScript or CSS files, combine JavaScript files into a single file, and merge CSS files into a single file, to reduce the time it takes for a page to load.
Enable GZIP compression:
It reduces the time it takes to download HTML, CSS, and JavaScript files, and don't worry, all modern browsers support GZIP and handle it automatically for all HTTP requests already.
Enable browser caching:
Web page elements are stored in visitors' browser so that the next time they visit your website, or when they visit another page, their browser can load the page without having to send another HTTP request to the server for any of the cached elements.
Minifying CSS and JavaScript files:
There are many WordPress plugins that do this for you, the best of which is WP Rocket and WP Super Cache. You can learn about the best WordPress plugins here.
Optimize media files:
To really optimize the media on your website, you need to serve appropriately sized images based on your screen size rather than just resizing them. This will dramatically improve your page speed, and doing so is relatively easy by using multiple plugins.
You should follow these tips to improve your page speed and increase traffic and visits to your site
Improving Off-Page SEO
Off-page SEO is no less important than on-page SEO. As we all know, content is king and first in ranking website pages on search engines, but when high-quality content is available in... More than one site, then the ranking factor will be Off-Page SEO, so you should know what is Off-Page SEO and its importance for your website?
What is Off-Page SEO?
The term "Off-Page SEO" means a set of things that we use after the content is published, with the aim of promoting the site. After publishing the article, we republish it on various social media platforms, create backlinks for it, and also send it to various search engines. All of this is a practice that takes place off the page, so it is called off page.
What are the factors for improving external SEO?
- Backlink work
- Guest Post
- Social Media sites Social Signals
- Post comments on other blogs
- Use Social Bookmarking
- Share photos
This is a simplified explanation of each off-page SEO factor:
1. Backlink work
High-quality external links (backlinks) are one of the most important factors in increasing the rankings of websites. How to make backlinks correctly is very important so that your site is not subject to punishment from Google.
The number of high-quality backlinks that your website gets from other sites with high domain authority is the most important factor in “Off-Page SEO,” as it makes your site trustworthy.
You must realize that the quality of backlinks is much more important than the quantity of backlinks. Getting one high-quality backlink from a reliable site is better than 100 low-quality links.
Publishing high-value content is the first step to getting a backlink by sharing it anywhere.
Therefore, using GuinRank is very important in improving SEO, whether on or off the page, as the content of your website pages is the basis of ownership that ensures your site appears in the first search results.
As we mentioned previously that content is the backbone of SEO, backlinks are the backbone of Off Page SEO.
2. Guest Post
It is the best way to make backlinks, and it relies on publishing a guest post on another site that provides content similar to your site. You write a special post for one of the sites that has a high DA, and you attach your site link inside the post, so you get referrals and visitors, as well as a high rating and trust from others. search engines.
3. Social Signals
The first step you take in advertising and marketing your site is to advertise your site on social media. Therefore, you must create introductory pages for the sites on the most famous social media platforms such as Facebook, LinkedIn, Twitter, and Quora, and publish links to your site’s pages on them. This will contribute greatly to Advertising and promoting your blog.
4. Post comments on other blogs
Post comments with a link to your site in the comments section of other sites and blogs that provide content similar to your site, so search engine robots will crawl these links and direct them to your site.
5. Use Social Bookmarking
Submit your latest website pages to very popular bookmarking sites, such as StumbleUpon, Digg, Delicious, Reddit, Quora, and others.
6. Share photos
Another effective way to improve off-page SEO is to post photos on photo sharing sites like Flickr, Picasa, and Photo Bucket.
Submit your site to search engines
You must submit your website to webmasters of popular search engines such as Google, Yahoo, Bing and other engines.
We hope that you have understood the meaning of what is off-page SEO, and how to do it on your site. We have explained it in a simplified way, and you can learn about the practices that your site needs for the search engine optimization process, whether on-page or off-page, through a detailed report from One of the well-known SEO tools such as SEMrush, Ubersuggest, and Ahrefs.
What are the best SEO tools?
These are the best free and paid tools online, which can help you with Search Engine Optimization.
Ahrefs : You can create a detailed report that helps you with SEO. The tool is best suited for intermediate to advanced users, such as SEO freelancers and Search Engine Optimization agencies.
SEMrush tool : It helps you reveal the details of your site to make the required improvements in search engine optimization. It is a competitor to Ahrefs and the two tools are often used interchangeably or even with each other, but SEMrush achieves a balance between comprehensiveness and user experience.
Google Search Console tool : It is free and you must submit your website to it to appear in Google Search results, submit a site map, and follow the search results.
Moz Pro Tool : Compared to other tools, Moz Pro is a little easier to navigate than Ahrefs or SEMrush, but it's also a little lighter on SEO analytics.
Screaming Frog SEO Tool : It is a web link tracker that is able to perform quick URL searches, and can also scan your site for broken pages for SEO.
GuinRank tool : It helps you analyze keywords, create strong content that competes for the first search results, and provides 8 tools that contribute to improving SEO.
SEO for mobile
Mobile search optimization is extremely important. Mobile search engine optimization is considered the backbone of the Google search engine index. Know that it is not enough for your site to be mobile-friendly. Different search engines prefer mobile search more than desktop. Mobile search is very important in Improve user experience.
Now, is your site compatible with mobile?
Let us show you how to make your site mobile-friendly through these important practices:
Use responsive design plus AMP.
All content formats (text, videos, images, etc.) must be crawlable and indexable in mobile.
How to become an SEO expert?
Developing and preparing websites for SEO requirements requires experience and commitment, and this abbreviation explains ways to become a professional SEO expert:
Understand the basics of Search Engine Optimization.
Build your own websites so you can apply them practically.
Learn WordPress, as 30% of websites are built using the WordPress system.
Learn all about Google Analytics and Google Search Console, which are essential for improving content and analyzing its effectiveness.
Follow every update related to search engine optimization, day after day.
Understanding how search engines work. Understanding search intent, content quality, and the importance of links will help you better understand why algorithms work the way they do.
Learn about content strategy, creation, optimization and promotion of the website.
Learn About Technical SEO Technical SEO is everything you do to make your site easier to crawl and index.
Look at search engine results pages (SERPs), and notice how the results change when you search for different types of searches.
Use link building tactics that actually work Link building is one of the first things you learn when studying Search Engine Optimization.
Follow SEO experts on Twitter and LinkedIn. Following SEO experts gives you access to a summary of their experience, knowledge, and expertise in the field.
Continue to learn and grow your skill set. There is no end point to becoming an expert, you must continue to learn everything new in the world of search engine optimization.
Learn from your mistakes. Many experts learn through trial and error.
What is the difference between SEO and SEM?
These are the most important digital marketing terms, and let us explain the meaning of each term as follows:
SEM:
It is an abbreviation for the term "Search engine marketing", which means marketing through search engines in Arabic, and you can learn everything about it through our article "The Best Comprehensive Guide to Electronic Marketing."
SEO:
What is meant by "Search Engine Optimization", which in Arabic is search engine optimization, is a process that is not carried out by marketers, but it is a process of improving the content and site through improving internal and external SEO. As we mentioned in the previous lines, SEO is simply part of SEM.
What is the difference between Black Hat SEO and White Hat SEO?
These practices are used in the SEO process, and they are called white hat and black hat. These terms were used to differentiate between what is bad and what is good, and we will explain the meaning of each term:
White Hat SEO term : is the use of ethical SEO tactics and methods and working within the rules.
Black Hat SEO term : is the use of unethical and dishonest practices, which conflict with Search Engine Optimization practices, such as fake visits, copied and duplicate content, or keyword stuffing.
As we can see, Google is constantly updating its search algorithms, and it can easily detect deception, manipulation, and useless search results. Everyone must adhere to what the guidelines stipulate.
Search engines, especially Google, and sites that do not comply with this may be punished by Google.
Do you understand the difference? We will explain the difference between black and white SEO with these examples so that you understand more:
Creating high-quality article content that aims to educate or answer an important question for users, as it provides a great user experience and falls under the name White Hat SEO.
Buying fast-spread backlinks with the aim of raising the domain ranking, filling the article with repeated words, as well as redirecting with the aim of keeping the visitor for an unnecessarily longer time, all of this falls under the name of Black Hat SEO.
Some people use another practice known as Gray Hat SEO, which is a term that refers to the color between black and white. Here, for example, he does not write duplicate content or stuffing, but it may be of no value to the user.
Dear, stay away from the world of Black Hat SEO, as it is full of risks, and follow the world of white hat. You can use Gene Rank to create high-quality content that will make you appear in the first search results easily. We will not deny that most follow gray hat practices, but be careful and use it correctly without... Harm your business.
How to earn Featured Snippets?
Who among us does not want to get the first place in Google search results? Surely everyone wants that, and featured snippets may help us with this without the need for backlinks or updating the content. Let us explain the topic further by getting to know “Featured Snippets” in more detail. .
What are featured snippets?
It is what we see at the top of the search results in a distinctive box. It may be a response to a query or question, and it pulls a distinguished snippet from highly ranked pages. The distinguished snippet may be a paragraph, a table, a video, or a sequential list.
The most important question for us is “How do featured snippets affect SEO”?
We must know that the snippet comes from high-ranking pages that occupy the first page of search results. The higher your ranking, the higher the probability of winning a featured snippet, and here you will get a great chance of clicking to your page.
Apart from clicks, when smartphone users query the word and your snippet is shown to them, it will be the only thing on the screen, and if you are building a brand or name in the market, being featured in featured snippets will strengthen your name with users even more.
How do you find featured snippets for your site?
Unfortunately, there is no free SEO tool to reveal the featured snippets you already have for your articles, but the paid Ahrefs tool provides this feature and you can access it like this (Site Explorer -> Enter domain -> Organic keywords -> SERP Features -> Featured snippets -> Only ( linking to target.
After you find the content, you can update it, and you will not find anything better than Gene Rank, as it guarantees you the top spot with the utmost ease. Add questions and answers to them, try to create distinctive excerpts within your content, and provide strong content that serves search intent and search engines together.
The most frequently asked questions in SEO
Here are the most frequently asked questions in the field of SEO "Search Engine Optimization"
What is the meaning of SEO?
The term SEO stands for Search Engine Optimization, which is the process in which marketers try to gain greater visibility and spread of their websites in the results pages of search engines, such as Google, Bing, Yahoo, DuckDuckGo, and others.
Why is on-page SEO important?
Because it helps search engines understand your website and its contents, and determine the relevance of the site’s content to the searcher’s query.
Why is Technical SEO important?
Because it helps you create a website that search engines can easily understand. If the search engine has the ability to crawl and index your site pages, it increases the chances of your site pages appearing and ranking in search engine results.
Is WordPress good for SEO?
Yes, the WordPress system is the best system for managing SEO content and properly optimizing it for search, as you can use many plugins and professional tools.
What exactly is a featured snippet?
A featured snippet is a box at the top of a Google search results page, usually an answer to a question, and a summary in the form of a paragraph, table, numbered list, or video.
How to earn a featured snippet?
Focus on adding questions specific to the keyword and adding them within the content.
To format the article correctly, to make it easier for Google bots to read the content and identify a featured snippet, use HTML tags for formatting, a <p> tag for paragraph, <ol> or <ul> tags for body and <li> for menu items, and <h2> and <h3 tags >For questions or points.
What are the best Technical-SEO tools?
Google Search Console: It is a webmaster tool from Google, with which you can identify all problems with archiving, coverage, monitor the performance of any website, solve browsing speed problems, etc. You can learn everything about Google Search Console through our article here.
Ahrefs: You can discover more than 100 technical problems for the website through the Ahrefs tool, and contribute to improving the technical search engines on your site.
What is link building?
Link building is a process that you undertake to link your pages to other websites, aiming to enhance your site’s pages on Google, thus raising your ranking and helping your pages to be at the top of search results.
What are the best YouTube SEO tools?
GenRank is considered the best tool for improving SEO on YouTube, by creating an understandable description for search engines, and suggesting the most important tags related to the video to be added, which contributes to the video being at the top of the YouTube and Google search engines as well.
We hope that we have provided a guide that contains a comprehensive introduction and the basics of SEO for preparing and improving search engines for beginners. If you are looking for more, we invite you to follow our articles, to learn about each part of the basics of SEO in a detailed and professional manner. If you are looking to learn more about the four aspects discussed in Chapter 4, we have beginner's guides for each.
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