Using Mailing Lists and Email Marketing to Grow Your Online Business: A Comprehensive Guide
Mailing lists are the most important possessions that you must acquire, take care of, and expand as much as you can if you own a business of any kind, whether online or local, because the development of your online business and your profits from it are directly linked to your mailing list, its size, and the quality of the followers in it!
This is definitely not exaggerated if you think so, especially if you have not created a mailing list yet and you see that your work generates a good income for you, but in this article I will review with you the opportunities you are losing as a result of this thinking.
If you do not know much about mailing lists and email marketing, let me explain to you quickly.
I will review with you in this article..
- What does email list mean?
- How important is having a mailing list to your business and profits?
- How do you use email marketing in a way that increases your profits?
- The most important email marketing strategies or email marketing.
- The most important email marketing service providers and my recommendations for them.
What are mailing lists?
A mailing list is a list of targeted, current or potential customers who are interested in your business or who may be interested in one of your products or services that you produce, market or perform depending on the nature of your business.
This list usually contains different customer data, which this data may be
- customer name
- Gender
- date of birth
- phone number
- Email, of course
- Residence address
- And others…
What depends on the information collected from the client is the nature of the business and what may interest the employer about this client, for example.
If your business is interested in providing home services to female workers, it may be important to know the gender of the client to ensure that he matches the Persona of this business.
It may also be important to know the place of residence to ensure that it is within the area of service coverage for the business owner.
By analogy, we can understand why this data may change from one business to another!
Advantages of email marketing
- It is the second thing a business owner owns in cyberspace after the website. Why? Because it is his clients who are available to him at the click of a button! This is simple
- With it, you can market your products or services at any time to your customers by directly accessing their message inbox, and no one can prevent you, such as social networking sites that block your content to force you to pay.
- You do not have to pay over and over again to reach customers who may be interested in your product or service every time you produce something new or make an offer. Your customers are ready. Just say what you want and they will hear from you.
- A great way to strengthen the relationship between you and your target audience by sending messages aimed at increasing your followers’ confidence in you
- The fastest way to convert visitors to your website or business into permanent customers who are willing to pay for what you offer
- The most important ways to benefit from visitors who come to you for free, such as those coming to your site from search engines, is to keep them close to Byzantium and market what they could not see when they visited your site for the first time.
- The quickest way to make an actual profit from every new product and service you launch before even bothering to make paid ads, and from my personal experience, it is the first and primary source of my monthly profits.
- Its cost is small compared to the amount of money that can come to you from it if you market your products and services correctly.
- A great time saver, as you do not need to spend time and effort on social media sites to write a lot of posts, while you can explain what you want in a series of emails called Autoresponder that are automatically sent to your customers when they register on your list on the days that you specify.
- You are not subject to any terms or conditions, and you will not care if any of the social media channels close your account at any time, as your customers are preserved with you.
- It enables you to send traffic for any new content on your site, and this is very important.
There are still many advantages but I will limit myself to this list for now 🙂
Uses of mailing list
Perhaps, after reading the last few lines, you have formed an idea, even a simple one, about what mailing lists can be used for. No!
Not a problem, I'll tell you now
- Product marketing
- Service marketing
- Advertising for a new service or product
- Marketing third party products through affiliate marketing
- Create customers who are willing to pay for what you offer and have loyalty to your business
- Increase conversion rates for purchases from passing visitors
- Sending traffic to your website or store
- Personal branding by marketing professional content to them
- Generating sales opportunities for customers who have not visited your store or website
The most important providers of Autoresponder email marketing services
Getresponse
I use this service personally, and I recommend it to my clients and followers because of the wonderful benefits it offers
– Flexible plans
- Competitive prices
– Ease of dealing with the internal interface of the service
– Educational resources, whether written or visual, and complete courses for learning how to work on service and email marketing in general
Convertkit
One of the most famous and powerful tools in the world of email marketing globally, but it is somewhat expensive compared to other service providers.
ConvertKit is an email marketing platform aimed at beginners and professionals in the world of email marketing. Here are some notable features of ConvertKit:
1. Ease of use:
ConvertKit features a simple and easy-to-use user interface, making it suitable for beginners and professionals alike.
2. Email marketing tools:
- Provides advanced tools for building effective email marketing campaigns, including the ability to create automated message threads (Autoresponders) and messages that react based on user behavior.
3. Manage Lists:
- ConvertKit allows you to easily manage lists, including the ability to create groups and segment lists to identify your target audience.
4. Email reception forms:
- Provides ready-made and customizable email reception templates, making it easier for you to collect more subscribers.
5. Analytics Tracking:
- Provides detailed reports on the performance of email campaigns, allowing you to measure and improve the effectiveness of your campaigns.
6. Content Marketing:
- You can use ConvertKit for effective content marketing with the ability to automatically create content that links to email.
7. Integration with many tools:
ConvertKit can be integrated with many other tools and applications used in online marketing, making it scalable and compatible with multiple systems.
8. Advanced layout options:
ConvertKit provides advanced planning options, so you can set specific days and times to send your messages.
9. Support and training:
- ConvertKit offers excellent technical support and useful training resources, including workshops and tutorials.
10. Transparent pricing policy:
- ConvertKit's pricing model lets you clearly understand the cost, with no hidden fees.
Mailchimp
One of the most famous email marketing service providers because it allows free subscription to the service for up to a mailing list of 1,000 customers. Unfortunately, this plan does not include many of the features of the paid plans, in addition to being somewhat difficult to deal with.
Mailchimp is one of the most popular email marketing platforms and offers a wide range of features. Here are some notable features of Mailchimp:
1. Ease of use:
Mailchimp has an intuitive and easy-to-use user interface, making it suitable for beginners.
2. Building advanced marketing campaigns:
- Mailchimp provides powerful tools for building advanced email marketing campaigns, including the ability to create automated messages and interactive threads.
3. List segmentation and message customization:
- Mailchimp allows you to segment your subscriber lists and customize messages and offers by target group.
4. Advanced Analytics:
- Mailchimp provides detailed reporting and analysis on the performance of your campaigns, including message open rates and click-through rates.
5. Subscription and Donation Forms:
Mailchimp offers customizable signup forms and the ability to add lead magnets to attract more subscribers.
6. Support for Marketing Automation:
- You can set up automated marketing campaigns based on subscriber behavior, which contributes to more personalized messaging.
7. Support for A/B screening test:
- Mailchimp provides an option to A/B scan test to improve the effectiveness of your messages and user response rates.
8. Integration with many applications and services:
- Mailchimp supports integration with many popular applications and services, allowing you to extend its functionality and connect it to other systems.
9. Marketing Tips Programme:
- Mailchimp offers marketing tips and advice through its marketing software.
10. Integration with social media networks:
- You can link email accounts and campaigns to your social media accounts.
11. Flexible pricing policy:
- Mailchimp offers flexible pricing plans that allow users to choose between free plans and paid plans according to their needs.
AWeber is an email marketing and customer communication services company. Here are some advantages and disadvantages you may experience when using AWeber:
AWeber Features:
1. Ease of use:
AWeber provides an intuitive and easy-to-use user interface, making it suitable for beginners.
2. Turn on automatic messages:
- Possibility to pre-set automatic messages based on subscribers’ behavior.
3. Storage images and files:
- You can store photos and files directly within your AWeber account.
4. Submitting subscription forms:
- Ability to create customizable and easy-to-use subscription forms.
5. Integration with other applications:
- AWeber integrates with many other applications and services.
6. Analytical reports:
- Detailed reports on the performance of email campaigns with live statistics.
7. Technical support:
- Technical support via phone, chat and email.
8. AWeber Partner Program:
- Possibility to join their partnership program to generate additional returns.
9. Integration with Shopify:
- Direct integration with the Shopify e-commerce platform.
Disadvantages of AWeber:
1. Model Design:
- Some users find that the design of signup forms can be less attractive compared to some other services.
2. Restrictions on customizing messages:
- Some users notice that there are some restrictions on customizing the design of messages as they desire.
3. Cost price:
- Price may be high compared to some other services, especially for high volume users.
4. Technology updates:
- May require some technical updates to meet the needs of advanced users.
5. Integration with some applications:
- The integration experience with some applications may be less intuitive compared to other platforms.
Please note that user experience and needs may vary, and you may have specific needs that are better suited to a particular service.
HubSpot is a comprehensive platform that offers an integrated digital marketing and customer relationship management (CRM) solution. Here are some notable advantages and disadvantages of HubSpot:
Advantages of HubSpot :
1. Built-in CRM:
- Providing a built-in Customer Relationship Management (CRM) system that allows for effective tracking of communications and interactions with customers.
2. Email Marketing:
- Advanced email marketing tools that allow you to create effective campaigns and track message performance.
3. Advanced Analytics:
- Comprehensive reports and analyzes that provide insights into the performance of marketing and sales campaigns.
4. Social Marketing:
- Managing marketing campaigns via social media and monitoring activities and interactions.
5. Inbound Marketing:
- Focuses on self-paced engagement strategies with SEO and content publishing capabilities.
6. Open Platform:
- An open platform that supports integration with many other applications and services.
7. Cloud Marketing:
- Providing cloud marketing services with access from anywhere.
8. Marketing Automation:
- Providing automatic marketing tools to facilitate effective communication with customers.
9. Customer Support:
- 24/7 customer support, comprehensive workshops and educational resources.
10. Email marketing:
- The ability to create targeted and personalized marketing messages.
11. Customer Marketing:
HubSpot allows you to convert potential customers into actual customers using marketing tools.
12. Content Marketing:
- The ability to create and publish attractive content targeting your target audience.
Disadvantages of HubSpot:
1. High cost:
The cost of using HubSpot can be high for small businesses.
2. Best suitable for large companies:
- A complete update of the platform could be more suitable for large companies with complex marketing and sales requirements.
3. Learn new users:
- Learning to use all the features and tools may take some time.
4. Amount of information:
- Due to the abundance of features, some users may feel it is too complex.
Campaign Monitor is an email marketing platform used by many companies to manage their email marketing campaigns. Here are some notable pros and cons of Campaign Monitor:
Campaign Monitor features:
1. Intuitive user interface:
- Campaign Monitor features an intuitive user interface, making it easy to create and manage marketing campaigns.
2. High customization:
- Campaign Monitor provides tools for high customization, allowing users to effectively create advanced emails.
3. Ready templates:
- Allows users to use ready-made templates or create unique designs according to their needs.
4. Segmentation of lists:
- Provides listing segmentation to accurately identify and target the target audience.
5. Statistics and Analysis:
- Provides detailed reports on the performance of email campaigns with live statistics.
6. Support for geographical time:
- Provides the ability to customize the timing of sending email based on the geographical time of the recipient.
7. Ability to embed video clips:
- Allows you to embed videos in emails.
8. Integration with other applications:
- Supports integration with many popular applications such as Salesforce, WordPress, and others.
9. Customer Support:
- Provides good technical support through live chat and help center.
Disadvantages of Campaign Monitor:
1. Additional costs for advanced features:
- Some advanced features may require additional costs, which may affect the cost of the service.
2. Advanced options may be complex:
- Despite the ease of use, some difficulties may arise in dealing with the advanced options for beginners.
3. Integration with some apps may be limited:
- Its integration with some applications may be less robust compared to some of its competitors.
4. Does not fully support dynamic segmentation:
- Campaign Monitor offers list segmentation, but dynamic options may be a bit limited.
Sendinblue (it is known as Brevo) is a popular email, text, and marketing platform. Here are some potential advantages and disadvantages of Sendinblue:
Sendinblue features:
1. Competitive pricing:
Sendinblue offers competitive pricing options, making it attractive to small and medium-sized businesses.
2. Multi-channel marketing:
- Sendinblue allows users to send messages via email, text messages and social media messages.
3. Managing and segmenting lists:
- Provides effective tools to manage and segment lists based on behaviors and demographic data.
4. Provide customizable message templates:
- Easily create custom messages using pre-designed templates.
5. Analytical statistics:
- Provides detailed analytical reports on the performance of email campaigns, which helps evaluate the effectiveness of campaigns.
6. Integration with other applications:
- Sendinblue offers integration with many other apps and services, such as WordPress, Shopify, and others.
7. Automatic messages and message threads:
- Sendinblue supports welcome messages and automated message threads to improve user engagement.
8. Chat and Email Support:
- Provides good customer service with support via chat and email.
9. Email protection (SPF and DKIM):
- Supports protection settings such as SPF and DKIM to ensure better message delivery.
Disadvantages of Sendinblue:
1. User interface may be less detailed:
- Some users feel that the user interface may be less detailed compared to some other platforms.
2. Restrictions in personalized targeting:
- There may be limitations in personalized audience targeting based on certain demographic data.
3. Some features require paid subscriptions:
- Some advanced features require paid subscriptions, which may affect the cost of the service.
4. May not be triangular for large companies:
- Sendinblue may not be the ideal choice for large businesses that need advanced features and precise targeting.
ActiveCampaign is a Marketing Automation platform known for offering a variety of tools for email management and marketing. Here are some advantages and disadvantages of ActiveCampaign:
ActiveCampaign features:
1. Advanced Atom Marketing:
- ActiveCampaign provides advanced atomic marketing tools that allow you to set up complex marketing scenarios and customize them according to user engagement.
2. Advanced integration with CRM:
- ActiveCampaign has a built-in CRM, making it easy to track customer interaction and improve their experience.
3. Wide network of integrations:
- You can connect ActiveCampaign to many other applications and services that you may need.
4. Advanced marketing messages:
- ActiveCampaign allows you to send advanced marketing messages with high customization capabilities.
5. Advanced Analytics:
- Provides detailed reports and analyzes on the performance of your campaigns to evaluate their effectiveness and make the necessary decisions.
6. Support for email marketing and A/B screening messages:
- Offers tools to pilot emails and test A/B scans to improve click-through rates.
7. Behaviour-based delivery messages:
- ActiveCampaign targets emails based on users' behavior.
8. Supporting events and marketing via social media:
- ActiveCampaign provides capabilities for event management and social media communication.
9. Good technical support:
- Providing technical support via chat and support tickets.
Disadvantages of ActiveCampaign:
1. Complexity of some interfaces:
- Some consider that ActiveCampaign's interface may be more complex compared to some of its competitors.
2. Learning complexity for beginners:
- New users may find it difficult to handle the advanced tools of Atom Marketing.
3. High cost for advanced plans:
While ActiveCampaign offers plans for various size businesses, advanced plans can be expensive for small businesses.
4. Rapid technological updates:
- Accelerated technology updates may be frustrating for some users.
Features of MailerLite:
1. Intuitive user interface:
MailerLite's interface is simple and easy to use, making it suitable for beginners.
2. Affordable pricing:
MailerLite offers affordable pricing options, including a free plan for a limited number of subscribers.
3. Easy and attractive design:
- MailerLite allows you to create attractive emails with an easy-to-use building editor.
4. Detailed reports and analysis:
- MailerLite provides detailed reports on the performance of your email campaigns with information about open and click through rate.
5. Segmentation of lists:
- You can segment your subscriber list and customize campaigns according to your target group.
6. Customized receiver models:
- MailerLite provides landing pages that can be easily customized to increase the number of subscribers.
7. Marketing automation:
- MailerLite supports automated marketing with automated message threads and marketing terminals.
8. Support for A/B testing:
- MailerLite allows you to A/B test to improve the effectiveness of your campaigns.
9. Customer Support:
- MailerLite provides technical support via chat, email, and knowledge base.
Disadvantages of MailerLite:
1. Advanced options may be limited:
- Some advanced options may be limited compared to some market competitors.
2. Language Support:
- Language support may be incomplete for some, especially if you need support for languages other than English.
3. Integration with some apps may be limited:
- MailerLite's integration with some apps and tools may be limited compared to some other solutions.
4. Social marketing features may be limited:
- If you rely heavily on social media marketing, you may find that MailerLite's features in this context are a little limited.
Benchmark Email is an email marketing platform that offers a range of features. Here are some advantages and disadvantages of Benchmark Email:
Benchmark Email features:
1. Intuitive user interface:
Benchmark Email has an intuitive user interface, making it easy for users to set up email campaigns.
2. Ready templates:
- The system provides a set of ready-made templates that can be customized to meet customer needs.
3. Integration with other platforms:
Benchmark Email supports integration with many other tools and applications, allowing users to integrate it seamlessly with their existing systems.
4. Performance analysis:
- Provides detailed analytical reports on the performance of email campaigns, allowing users to evaluate the effectiveness of their campaigns.
5. Menu and Segmentation Management:
- Provides list management and list segmentation functions to improve campaign targeting.
6. Automatic marketing:
- Automated marketing campaigns can be set up based on subscriber behavior.
7. A/B screening test:
- Allows users to perform A/B screening testing to improve the effectiveness of their messages.
8. Security Features:
- Benchmark Email provides security features to protect users' data and ensure confidentiality of information.
9. Technical support:
- Provides technical support to customers via chat, email, and phone.
Disadvantages of Benchmark Email:
1. Subscription costs:
- Compared to some other services, the cost of a Benchmark Email subscription may be higher.
2. UI updates:
- Some users may find that the user interface needs improvements to improve the user experience.
3. Some storage limitations:
- Some plans may impose storage space limitations, which may be a limitation for some businesses.
- Please note that these advantages and disadvantages may change over time, and it is always best to check the company's website for the latest information and read user reviews.
- Please keep in mind that this information may change over time, and it is always best to check the company's website for the latest information about features and updates.
- Please keep in mind that user experience and individual requirements play an important role in determining whether Campaign Monitor is suitable for an individual company's needs.
How to use mailing lists to double your business profits
1. Use the Welcome Series feature to promote your site’s content, if any, in order to increase the confidence of followers
2. Promote your products that are related to the topic of the list and the marketing content that you sent to your customers
3. Use landing pages to promote freebies or products in a professional-looking way
4. Do not send too many emails to your list, as this will make them get bored of you
5. Make sure that the emails sent are simple in design, nicely worded, and not alienating or too formal
6. Send yourself a copy of the message before sending it to your followers to ensure its appearance on screens and errors in the text and links. Most service providers provide this feature.
Please
keep in mind that before deciding on an email marketing platform, it is
always a good idea to review each platform's features and compare them
to your business requirements and marketing goals.
Here and temporarily the long article ends 🙂 I hope it was useful to you and let me hear from you about the nature of your business and how do you think you can benefit from email mailing list marketing to grow your business?
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