How to create and sell online courses: a comprehensive guide

 How to create and sell online courses: a comprehensive guide

Are you seeking to profit from selling online training courses? If you are planning to invest your current knowledge or experience in creating online courses, I salute you, this is a business that does not disappoint! The digital education industry has gained great popularity over the past few years, and what increased its prosperity is the Corona crisis, and before that it was the rapid pace of the era and the world’s quest to obtain quick results with the least cost and effort. It is possible!

This is because digital training courses have exclusive features

     It is quick and easy to receive, so the researcher can purchase any course online with the click of a button.
     Flexibility in receiving information and its time, as this flexibility allows the trainee to learn at a time that suits him and what suits his circumstances.
     It is often cheaper than live courses because it costs less for the trainer.

This is what made the demand for it high and greatly increasing over the past years until it became a billion-dollar industry.

Returning to you...as long as you are in the planning stage to know how to run online courses, this is it

  Stages of creating an online course and selling it, or steps for preparing a training course

•   Step 1: Determine the main topic you want to create a training course around
•   Step 2: Define your target audience precisely
•   Step 3: Outline the topics that will be included in the course
•   Step 4: Design your presentation i.e. PowerPoint or Prezi
•   Step 5: Create visual and audio content, whether an audio recording with the presentation or a photo of yourself with the presentation.
•   Step 6: Create a platform for selling your digital course, i.e. the e-school.
•   Step 7: Marketing and selling the course online

 

Stages and how to sell courses online in detail

1. Select the main topic you want to create a course on
It depends on

•      Your area of expertise
•      Your passion
•      Your previous skills
•      Or the field that you have sufficient knowledge about and know that there is a need for it in a specific segment.

In this case, you need to refine your knowledge and complete it with the information necessary to produce the course.

2. Define your target audience precisely

This is very important, and the most important is the word “accurately,” because precisely defining the target segment helps you create content that addresses them accurately and solves a specific problem they face.
This is precisely what makes the course unique and also what makes it easier to sell than if it were generic.

3. Outline the topics that will be included in the course

These broad lines are the progression that your target audience must go through in order to solve the problem for which you are conducting the training course.
This is precisely what makes your customer satisfied with what you have provided him and willing to pay you repeatedly whenever you produce a product that interests him.

4. Design your presentation

The presentation or Slideshow is the visual tool that will attract your students and maintain their attention and focus. It must use bright materials, drawings, maps, pictures, or whatever is appropriate to the content of the course and the nature of the scientific material.
You can use a simple and free tool like Powerpoint, Or use a more professional tool like Prezi

    
5. Create visual or audio content

This process has three possibilities:

• First you only record your voice along with the presentation
• The second is to show yourself and your picture to speak to your students as if you are explaining to them in your presence.
• As for the third, it is the merging of the first and the second, which means appearing sometimes and being satisfied with the sound and presentation at other times.

There is no right or wrong in this. If you can appear and do not have a problem with this, then this is better. Otherwise, your voice with the presentation is a good and comfortable option as well.
You need a screen recording and video editing program. The most famous and best for this is Camtasia

 
6. Create a platform for selling your digital course, i.e. the e-school

This means the place or location that will host your digital course, receive your students and their payments, and allow you to read and correspond with their progress reports.
I personally use Teachable to sell all my digital products because of its features
Such as ease of use and good price for the features provided.

7. Marketing and selling the course online

This step is the most troubling for many trainers, as they do not understand what must be done to present the course to the public, what steps must be followed to market and sell their courses to their satisfaction.

This in particular will no longer be a problem because the good news is that I have prepared for you a complete free course that will help you build this system to achieve the highest possible profits from your online courses.

In general, you need to start taking actual steps and then improve your production, while if you remain on the edge waiting for a complete product to come out free of defects, you will not create anything. I assure you of this.

If you want to sell quickly, Facebook ads are the fastest, but do not use them without listening to the aforementioned course so as not to waste a lot of your money in vain.

If you want a long-term policy, use SEO to make your website and product pages appear in Google search results and thus get free sales.

You should also adopt the creation of a personal brand for yourself by producing content for social media platforms.

Finally, what will you do now once you finish reading this article?
Will you start production immediately or will you listen to the free course first?

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